{"id":988734,"date":"2021-09-17T15:37:49","date_gmt":"2021-09-17T15:37:49","guid":{"rendered":"https:\/\/skymediaco.co\/?post_type=jetpack-portfolio&#038;p=988734"},"modified":"2021-10-05T15:47:48","modified_gmt":"2021-10-05T15:47:48","slug":"chai-care","status":"publish","type":"jetpack-portfolio","link":"https:\/\/skymediaco.co\/portfolio\/chai-care\/","title":{"rendered":"Chai Care"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8.png\" alt=\"Chai Care Ad by SKy Media\" itemprop=\"image\" height=\"1200\" width=\"1200\" title=\"Chai-Care-Ad-Mock-Up-8\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%201200%201200&quot;%20height=&quot;1200px&quot;%20width=&quot;1200px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8.png 1200w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-1024x1024.png 1024w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-768x768.png 768w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-840x840.png 840w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-8-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n\t<meta itemprop=\"url\" content=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-2_3.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-988734-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-2_3.mp4?_=1\" \/><a href=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-2_3.mp4\">https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-2_3.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup.png\" alt=\"Chai Care Ad by Sky Media\" itemprop=\"image\" height=\"1200\" width=\"1200\" title=\"ad-2-mockup\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%201200%201200&quot;%20height=&quot;1200px&quot;%20width=&quot;1200px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup.png 1200w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-1024x1024.png 1024w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-768x768.png 768w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-840x840.png 840w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/ad-2-mockup-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n\t<meta itemprop=\"url\" content=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-3_7.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-988734-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-3_7.mp4?_=2\" \/><a href=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-3_7.mp4\">https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-3_7.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4.png\" alt=\"Chai Care Ad by Sky Media\" itemprop=\"image\" height=\"1200\" width=\"1200\" title=\"Chai-Care-Ad-Mock-Up\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%201200%201200&quot;%20height=&quot;1200px&quot;%20width=&quot;1200px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4.png 1200w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-1024x1024.png 1024w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-768x768.png 768w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-840x840.png 840w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-Care-Ad-Mock-Up-4-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n\t<meta itemprop=\"url\" content=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-1_1.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-988734-3\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-1_1.mp4?_=3\" \/><a href=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-1_1.mp4\">https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/Chai-care-anm-1_1.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker.png\" alt=\"Chai Care Sticker by Sky Media\" itemprop=\"image\" height=\"1000\" width=\"1000\" title=\"stitches-sticker\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%201000%201000&quot;%20height=&quot;1000px&quot;%20width=&quot;1000px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker.png 1000w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-768x768.png 768w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-840x840.png 840w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/stitches-sticker-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker.png\" alt=\"Chai Care Sticker by Sky Media\" itemprop=\"image\" height=\"1000\" width=\"1000\" title=\"tested-sticker\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%201000%201000&quot;%20height=&quot;1000px&quot;%20width=&quot;1000px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker.png 1000w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-768x768.png 768w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-840x840.png 840w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/tested-sticker-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker.png\" alt=\"Chai Care Sticker by Sky Media\" itemprop=\"image\" height=\"1000\" width=\"1000\" title=\"hydration-sticker\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%201000%201000&quot;%20height=&quot;1000px&quot;%20width=&quot;1000px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker.png 1000w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-768x768.png 768w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-840x840.png 840w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/09\/hydration-sticker-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n<h3>\n\tMarket Research\n\t<\/h3>\n\t<p>As summer was approaching, several similar facilities were opening. The potential clients now had more options, making Chai Care just one of the many. Differentiating their brand became the main focus of the campaign, rather than just informing the public that they are operating upstate.<\/p>\n<h3>\n\tStrategy\n\t<\/h3>\n\t<p>Visualization. We actively engaged the potential clients in completely realistic scenes where Chai Care emerges as the sensible and convenient solution. A visual extension of their slogan, &#8220;Get in, get out, get better.&#8221;, reinforced their authority in the field and cemented the message of their brand.<\/p>\n<h3>\n\tExecution\n\t<\/h3>\n\t<p>An in studio photoshoot was executed.\u00a0Each model seemed injured and then came out the other side of the door looking healed.<\/p>\n<h3>\n\tCopywriting\n\t<\/h3>\n\t<p>Each ad had its own unique message to make the customer feel that Chai Care was solving the problem.<\/p>\n\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Market Research As summer was approaching, several similar facilities were opening. The potential clients now had more options, making Chai Care just one of the many. Differentiating their brand became&#8230;<\/p>\n","protected":false},"author":2,"featured_media":988827,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false},"jetpack-portfolio-type":[],"jetpack-portfolio-tag":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio\/988734"}],"collection":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/comments?post=988734"}],"version-history":[{"count":0,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio\/988734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/media\/988827"}],"wp:attachment":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/media?parent=988734"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=988734"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=988734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}