{"id":16444,"date":"2018-03-05T21:52:51","date_gmt":"2018-03-05T21:52:51","guid":{"rendered":"https:\/\/byra.vamtam.com\/?post_type=jetpack-portfolio&#038;p=16444"},"modified":"2021-07-22T15:48:21","modified_gmt":"2021-07-22T15:48:21","slug":"envision","status":"publish","type":"jetpack-portfolio","link":"https:\/\/skymediaco.co\/portfolio\/envision\/","title":{"rendered":"Envision"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n\n\t<meta itemprop=\"url\" content=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-16444-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-.mp4?_=1\" \/><a href=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-.mp4\">https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-7.png\" alt=\"Envision Logo\" itemprop=\"image\" height=\"527\" width=\"730\" title=\"Envision-img-7\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20527&quot;%20height=&quot;527px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-7.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-7-300x217.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-7-630x455.png 630w, 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630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-1--420x544.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-1--315x408.png 315w\" \/>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-06.png\" alt=\"Envision\" itemprop=\"image\" height=\"661\" width=\"730\" title=\"Envision-img-06\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20661&quot;%20height=&quot;661px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-06.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-06-300x272.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-img-06-630x570.png 630w, 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https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo-420x303.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo-315x227.png 315w\" \/>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-3-1.png\" alt=\"Envision Ad\" itemprop=\"image\" height=\"945\" width=\"730\" title=\"Envision-Campaign-3-1\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20945&quot;%20height=&quot;945px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-3-1.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-3-1-232x300.png 232w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-3-1-630x816.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-3-1-420x544.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-3-1-315x408.png 315w\" \/>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32.png\" alt=\"Envision Campaign\" itemprop=\"image\" height=\"730\" width=\"730\" title=\"Envision-Campaign-32\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20730&quot;%20height=&quot;730px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-32-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo.png\" alt=\"envision logo\" itemprop=\"image\" height=\"527\" width=\"730\" title=\"envision logo\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20527&quot;%20height=&quot;527px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo-300x217.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo-630x455.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo-420x303.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/07\/envision-logo-315x227.png 315w\" \/>\t\t\t\t\t\t\t\n\t<meta itemprop=\"url\" content=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-_2.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16444-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-_2.mp4?_=2\" \/><a href=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-_2.mp4\">https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-1-_2.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-2.png\" alt=\"Envision Ad\" itemprop=\"image\" height=\"945\" width=\"730\" title=\"Envision-Campaign-2\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20945&quot;%20height=&quot;945px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-2.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-2-232x300.png 232w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-2-630x816.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-2-420x544.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/Envision-Campaign-2-315x408.png 315w\" \/>\t\t\t\t\t\t\t\n\t<meta itemprop=\"url\" content=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-3_4.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16444-3\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-3_4.mp4?_=3\" \/><a href=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-3_4.mp4\">https:\/\/skymediaco.co\/wp-content\/uploads\/2021\/05\/Envision-3_4.mp4<\/a><\/video><\/div>\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/DSC_7661-2.png\" alt=\"Envision Image\" itemprop=\"image\" height=\"945\" width=\"730\" title=\"DSC_7661-(2)\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20945&quot;%20height=&quot;945px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/DSC_7661-2.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/DSC_7661-2-232x300.png 232w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/DSC_7661-2-630x816.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/DSC_7661-2-420x544.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/DSC_7661-2-315x408.png 315w\" \/>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic.png\" alt=\"Envision Picture\" itemprop=\"image\" height=\"730\" width=\"730\" title=\"envision-traffic\" onerror=\"this.style.display='none'\"  sizes=\"(max-width: 768px) 100vw, 100vw\" srcset=\"data:image\/svg+xml;utf8,&lt;svg%20xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;%20viewBox=&quot;0%200%20730%20730&quot;%20height=&quot;730px&quot;%20width=&quot;730px&quot;\/&gt;\" data-srcset=\"https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic.png 730w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic-300x300.png 300w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic-150x150.png 150w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic-630x630.png 630w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic-420x420.png 420w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic-315x315.png 315w, https:\/\/skymediaco.co\/wp-content\/uploads\/2018\/03\/envision-traffic-100x100.png 100w\" \/>\t\t\t\t\t\t\t\n<h3>\n\tStrategy\n\t<\/h3>\n\t<p>The problem: contact lens ads can easily be boring, scroll-past-fast generic.\u00a0We created a video clip to capture &#8211; and keep &#8211; clients&#8217; attention by strategically employing creative exaggeration. They are drawn into a scene where their pains are exaggerated&#8230;and understood. The image of someone putting in contact lenses at a busy intersection makes prospects stop and look &#8211; and then feel that Envision gets it. They relate emotionally to the experience of juggling a million things&#8230;and still having to remember to restock on contact lenses. The tagline relates to the scene in a sharp and memorable way, and the body copy conveys Envision&#8217;s differentiator &#8211; concierge contact lens service &#8211; and the releif that comes with it.<\/p>\n<h3>\n\tMarket Research\n\t<\/h3>\n\tIntensive market research showed that the contact lens industry is flooded with the same generic advertisement: stock photo of a lens and a mockup of a branded box, signifying delivery. All contact lens companies offer the same products and services, leaving little room for differentiation.<br \/>\nBut Envision is different. Anyone who&#8217;s been there can testify that the service is exemplary; and to capture new clients, standing out in the crowded market and showcasing their incredible service is imperative.\n<h3>\n\tExecution\n\t<\/h3>\n\t<p>Sky Media coordinated an on-location photoshoot, sourcing the studio, model, and scenes needed to carry out the vision. Shots captured the model putting in contact lenses at time-sensitive, unusual moments to capture attention and drive home the message. The model and lenses were then displayed in full-color on a grayscale background, playing on the vision element of contact lenses.<\/p>\n<h3>\n\tCopywriting\n\t<\/h3>\n\t<p>A catchy tagline relating to the scene captures readers&#8217; attention and creates a memorable message in prospects&#8217; minds. Engaging body copy showcases the unique solutions that Envision offers its customers.<\/p>\n\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>Good design is obvious. Great design is transparent.<\/p>\n","protected":false},"author":2,"featured_media":987919,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false},"jetpack-portfolio-type":[92],"jetpack-portfolio-tag":[],"jetpack_sharing_enabled":false,"_links":{"self":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio\/16444"}],"collection":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/comments?post=16444"}],"version-history":[{"count":0,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio\/16444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/media\/987919"}],"wp:attachment":[{"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/media?parent=16444"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=16444"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/skymediaco.co\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=16444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}