Envision

The problem: contact lens ads can easily be boring, scroll-past-fast generic. 
We created a video clip to capture - and keep - clients' attention by strategically employing creative exaggeration. They are drawn into a scene where their pains are exaggerated...and understood. The image of someone putting in contact lenses at a busy intersection makes prospects stop and look - and then feel that Envision gets it. They relate emotionally to the experience of juggling a million things...and still having to remember to restock on contact lenses. The tagline relates to the scene in a sharp and memorable way, and the body copy conveys Envision's differentiator - concierge contact lens service - and the releif that comes with it.