As summer was approaching, several similar facilities were opening. The potential clients now had more options, making Chai Care just one of the many. Differentiating their brand became the main focus of the campaign, rather than just informing the public that they are operating upstate.
Visualization. We actively engaged the potential clients in completely realistic scenes where Chai Care emerges as the sensible and convenient solution. A visual extension of their slogan, "Get in, get out, get better.", reinforced their authority in the field and cemented the message of their brand.
An in studio photoshoot was executed. Each model seemed injured and then came out the other side of the door looking healed.
Each ad had its own unique message to make the customer feel that Chai Care was solving the problem.